Sunset+Vine / Volvo Ocean Race

Volvo Ocean Race – Global Brand & Media Positioning

Brief

We were asked to help increase the global public perception and audience for the Volvo Ocean Race – an international round the world sailing competition.

Solution

After first forming a set of hypotheses, we took a methodical research based approach to look at the potential audiences, the available media platforms and consumer touch points, and then created a strategy and value proposition which would amplify the brand and which articulated the essence of  “Life at the Extreme”.

Results

Understanding audiences, facilitating the right strategy and matching that to a brands’ objectives is fundamental to successful engagement and sustainability. This project not only resonated with the client, but as the strategy has rolled out, media partners and sponsors have instantly understood the brand and recognised the value of a partnership and association with this competition.