Volvo Ocean Race – Global Brand & Media Positioning
We were asked to help increase the global public perception and audience for the Volvo Ocean Race – an international round the world sailing competition.
After first forming a set of hypotheses, we took a methodical research based approach to look at the potential audiences, the available media platforms and consumer touch points, and then created a strategy and value proposition which would amplify the brand and which articulated the essence of “Life at the Extreme”.
Understanding audiences, facilitating the right strategy and matching that to a brands’ objectives is fundamental to successful engagement and sustainability. This project not only resonated with the client, but as the strategy has rolled out, media partners and sponsors have instantly understood the brand and recognised the value of a partnership and association with this competition.